Who's Who in the Metaverse: Meta in Social and Enterprise XR

Meta Prime:

Meta has made a profound strategic commitment to the metaverse, viewing it as the next evolution of digital interaction. Their overarching vision is to unlock new avenues for connection and shared experiences, transforming how individuals work, engage in fitness, learn, game, and socialize within immersive 3D spaces.  

Metaverse Products:

• Meta Quest Headsets: At the core of Meta's hardware ecosystem are the Meta Quest VR headsets, including the Meta Quest 3 and Quest 3S. These devices offer mixed reality capabilities, immersive experiences, and a wireless design for freedom of movement, with powerful built-in processors like the Snapdragon XR2 Gen 2. Meta Quest headsets are widely adopted and support the OpenXR standard, allowing developers to build cross-platform applications.  

• Ray-Ban | Meta Smart Glasses: Meta is actively developing advanced augmented reality (AR) glasses, notably the new Ray-Ban | Meta Smart Glasses

• Project Orion: This is a long-term research project aimed at creating the world's most advanced AR experience in a glasses form factor, pushing the limits of AI and AR integration into everyday life.  

Metaverse Applications:

• Meta Horizon Worlds: Flagship social VR platform for immersive social experiences, content creation, and sharing across VR, mobile, and desktop.  

• Meta Horizon Workrooms: Virtual meeting spaces for collaboration, brainstorming, and presentations, accessible via Meta Quest headsets or 2D screens.  

Examples of Meta Product Enabled Use Cases:

• Immersive Enterprise Training & Collaboration: Meta Quest for Business transforms workplace training, enhancing knowledge retention and reducing costs. Accenture uses 60,000 Meta Quest headsets for onboarding 175,000 employees annually.

• Social VR & Creator Economy: Meta Horizon Worlds fosters new social connections, empowers creators to build and monetize experiences, supported by a Creator Fund, and provides a platform for users to engage with each other in immersive environments.  

• Healthcare: Meta Quest devices are used for medical training (e.g., Johnson & Johnson), drug design (e.g., LifeArc), and patient care, revolutionizing NHS upskilling.

• Retail & E-commerce: Meta’s AR/VR solutions can enable virtual try-on applications which leads to increased user satisfaction (e.g., H&M scored 92% user satisfaction when they implemented virtual try-ons), and immersive retail environments, allowing customers to explore products virtually.  

• Education: Meta Quest can facilitate immersive learning experiences (e.g., Eduportal Metaverse), making complex subjects more accessible and interactive, and enabling students to explore distant regions or historical events in a more engaging way.