Part 3: Unleash Your Offerings to the World

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Now that the aspiring entrepreneur have set their captivated vision free, performed adequate due diligence for their idea, conceptualized and crafted their envisioned product or service, secured funding according to the elected financing path, and initiated prototyping and stress-testing their offering readiness for rollout to the target segment and world at-large, they are ready for post kick-off actions.

At this stage, an entrepreneur needs to reflect on their outreach options and how they want to establish their presence across both digital and non-digital means, if they haven’t already. The purpose of outreach activities is to showcase the entrepreneur’s offering to their defined target segment, by adopting a lean startup methodology, that enables consumers to explore (and access a demo of software products), engage and respond by providing feedback about their experience, while allowing an entrepreneur to gain gradual traction and improve their offerings on the go.

It is of benefit for the entrepreneur to presume that there would be a larger audience than their defined target segment, particularly in today’s world wide web, so it is quite essential to have a compass to lead initial outreach efforts, while being alert for a wider audience.

Moving on to the next action an entrepreneur would need to think of how they intend to position their product or service to potential consumers, and for this to happen an entrepreneur needs to answer key questions such as:

A) What is the reality (whether it be a problem, issue, priority, change) that their product or service is looking to realize?

B) What differentiates their offering from what is already in the market, if any?

C) How are potential consumers perspectives and needs addressed from initiation to delivery of the product or service?

Many schools of thought allude to the importance of being able to clearly and succinctly articulate one’s vision in few words or a single statement. Words or a single statement that express to audiences from all walks of life (i.e. irrespective of age, background, and technical sophistication) what is it that the entrepreneur is trying to achieve.

Yes, the vision of the product or service may be bigger than thyself to perfectly illustrate its ultimate potential early on, but the more fluid it is delineated to all, the greater the interest and resources (including funding) it may attract.

In part 4, we will discuss more sample actions that can be taken in the post-kick off and scaling phases, to continue supporting entrepreneurs in their journey to setting themselves free to fully realize their visions. Stay tuned!

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